SochLo!
Think Smarter, Decide Better
Same wisdom. Your language. Your world.
Your Library
Pick the version that speaks to you — same tools, different worlds
What is SochLo?
We make 35,000 decisions daily. Most are autopilot. Some change our lives. SochLo gives you 50 practical tools to think clearly about the decisions that matter — career, relationships, money, and life.
The Communication Revolution
The author contributes the insight.
The reader controls the delivery.
Two Dimensions of Customization
(universal)
Same wisdom. Your coordinates.
Same Tool, Different Lives
One concept (Sunk Cost) — four different worlds:
“Should I quit Deloitte after 3 years for an MBA?”
“Placement ho gayi but company bakwas hai—kya karun?”
“दुकान में पैसा डाला है, अब बंद करूं या चालू रखूं?”
“Vibhishana left Lanka. When do you walk away from what you've built?”
What This Actually Means
For Readers
- Content finally written FOR you, not adapted BY you.
- A working-class Hindi speaker can access frameworks that only existed in English business books.
- Your world is no longer invisible to authors.
The Extreme Example
Not expensive. Not difficult. Impossible.
No publisher would fund it. No translator would do it. No market justified it.
“Here's my book. Adapt to it.”
“Here's the idea. How do you want it?”
Communication was author-centric.
Communication is now reader-centric.
This is not evolution. This is inversion.